“I said No!” or at least I tried (with a little help from the Beatles)

This month my Middle School Marketing group had a discussion on saying “no” to clients. It was an interesting time to have the discussion - the start of a new year and on the heels of financially challenging times, which have impacted all of our companies in one way or another.

The concept of “no” or maybe more often times, getting a client to say “yes” is complex in the marketing/design arena for myriad reasons, so I was thrilled to guest blog about the big points of discussion/takeaways on Viget Labs' marketing blog, Engage - and took some queues from the Beatles in the writing process.

"Yes," "no," "maybe so?" What are your thoughts and strategies here? Would love to hear perspectives from both our communications colleagues and clients on the topic.

- Lisa Throckmorton