Keeping an Eye on Augmented Reality

I had to miss my monthly Middle School Marketing because of business travel, but was interested to read a great blog post  by Jen Krupey  at Viget Labs  on this month's topic: Augmented Reality.


My first hand experience with augmented reality is limited to playing around on consumer clothing sites that allow you to create a virtual model of yourself and try clothing on, but as you will read in Jen's post, the technology is growing in use, so important for marketers to be aware of.


I thought this example from Cisco was particularly cool:



The technology has clear implications for consumer brands, but I can imagine that in short order, we will be impressed by the clever ways that it is being integrated into B-to-B marketing.


Any thoughts on how it might be applicable to you business?


- Lisa Throckmorton