Views on Government Marketing

Washington Technology recently ran an interesting article about how government contractors are stepping up marketing efforts. The piece talks to the unique needs of the government market and how to get the most out of traditional marketing techniques and introduce social and content marketing into the mix.

The article points out that “old school” marketing is based on building one on one personal relationships, but that tactic does not scale. A lot of our clients come to us at a stage where they know they cannot keep relying on personal network of management. They need to build a brand to grow in an increasingly crowded marketplace.

The article also details how important it is to talk about the solution rather than the technology to the government audience. This includes a lot of customer education around solutions (not your specific technology) through events, webcasts, speaking engagements, and whitepapers.

Want to learn some techniques for beginning a marketing campaign based on education? Check out an interesting seminar happening next week…
-Piper Conrad