How Facebook is Killing SEO
Wednesday, June 24, 2009
Interesting post on Copyblogger about the impact of Facebook on Google’s search dominance. The writer points out that links posted on Facebook are not visible to search engines. Those Facebook links are proving to be incredibly viral (as recently evidenced by the Arlington Rap , a favorite here at SpeakerBox) yet have no impact on Google ranks.
This does not mean you need to throw your SEO plans out the window, it’s just another example of the balance of traditional and social media. You can create interesting content that has the promise to go viral within Facebook and can also be made available outside of Facebook's "walled garden" for wider access via search engines.
-Piper Conrad
This does not mean you need to throw your SEO plans out the window, it’s just another example of the balance of traditional and social media. You can create interesting content that has the promise to go viral within Facebook and can also be made available outside of Facebook's "walled garden" for wider access via search engines.
-Piper Conrad
Labels: PR Strategy, Social Media, Social Networking
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posted by speakerbox at
10:26 AM |
2 Comments:
Piper, I'd disagree that Facebook is killing SEO for many reasons. First, while Facebook is creating engagement for some brands, many B2B brands are not realizing ROI from Facebook yet, while search still provides the greatest ROI, according to marketers (recent eMarketer stats).
I think the bigger challenge to Google in the near term is more likely Twitter. Twitter's power to allow users to search its tweets. And as the situation in Iran has shown us, Twitter can often have the most up to date news information -- gathering info from users much faster than any search engine can begin to index web content.
I think Google will have to consider these forms of social media going forward and how they can partner with them to enhance the search process.
Janet-
Thanks for your comments. I don't believe SEO is going away, nor do I think that's what the writer on Copyblogger believed, but the Copyblogger post did spell out quite nicely how walled off Facebook is from search engines. I hope people walk away from reading both the original post and my post realizing you can't just focus on one and not the other. You have to create content that will go viral on Facebook as well as be picked up by search engines when its up on the open web. Your point about Twitter is well made and I think merits some research into the lasting impact of the speed of Twitter on search. Thanks again for your thoughts!
-Piper
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