What is Content Marketing?

Came a cross an inspirational post filled with ideas on how to create and repurpose content. While the objective behind the post is to show how to use content to create new revenue streams, any of the ideas could be “given away” for free and still end up driving bottom line revenue. That’s the idea behind content marketing -- creating and delivering information that is useful to your audience/buyers. Content marketing is not about creating sales sheets on your products, it is about using the expertise you’ve gained in building your business to inform and educate your audience about issues and solutions that they care about. By becoming a resource, you build a trust with your audience that will lead to sales and bottom line growth that is more valuable than an extra line item of newsletter subscription revenue.

Now, if only there were a seminar that would explore this issue in depth and a company that could help you execute….
-Piper Conrad