Interesting Reads

I saw a couple of interesting articles this week dealing with social media for business that I thought would be good to share…

The first is from Tom Foremski on practicing what you preach. He asserts that it’s really not possible to advise a customer on Facebook, Twitter or other social media outlets if you’re not using them yourself.

While I do think it is possible to read up on the business uses of Facebook and Twitter to be able to recommend smart usage to companies looking to achieve different results, it also seems necessary to personally be part of the conversations to understand all of the intricacies of the networks/outlets.

The second is from Micah Baldwin of Lijit Networks on Mashable… He posted an article today on measuring online influence. Understanding the influence of one blogger compared to another or the influence that an online outlet can have for a company, is something that PR pros have been increasingly looking for more information on. Measurement is key to showing clients value, and as online/social media becomes more prevalent, we will have to change the way we measure success.

Happy reading!

-Ali