Want to know whats on the minds of DC-area marketers?
Monday, August 25, 2008
Reflecting its commitment toward building communities in the Washington-DC region, SpeakerBox co-founded a technology marketing alliance (TMA) that brings together senior technology marketers (VP-level and above) in the region that provides a forum for education and networking.
Over 100 members have heard from a Pragmatic Marketing strategist, who discussed being a market-driven company versus a technology-driven or sales-driven company, venture capitalists that shared perspective on what they look for from a CMO of a technology firm, and authors of marketing-centric business books, among many other topics.
At the two-year anniversary of the founding of TMA, the organizing board conducted a survey of its members with an objective to gauge sentiments about the economy, budgets, levels of optimism, etc. The findings are positive for this region and are insightful for what is on the minds of marketers.
In general, the majority of respondents cited a positive outlook in 2008 as evidenced by increased marketing budgets, increased outsourcing of marketing services and cautious optimism about the economy.
The highlights summarized:
* 48% of respondents said their marketing budget is more than 10% higher this year than in 2007.
* Almost half of respondents (48%) indicated that their biggest challenge is hiring the right people. Numbers two and three on this list were Aligning with Sales Initiatives (45%) and Seeing a Return on Investment (33%).
* TMA members are feeling bullish on the economy. Approximately 42% describe themselves as optimistic, with 33% feeling cautious. Only 18% say the economy is limiting their ability to execute on their marketing plans.
* 67% of TMA respondents claim that they'll be outsourcing more to agencies and freelancers this year.
* The most frequently outsourced tasks are public relations and design work (both 61%), followed by SEO/SEM (42%) and Website design (39%).
* The election is not seen as a contributing factor to marketing strategies: 79% of respondents say the election will not affect their marketing strategies or plans at all.
* The demographics of the respondents: 64% startup or small business, 18% mid-market and 18% large business or publicly traded companies.
If you're interested, take a look at the entire report.
-Elizabeth Shea
Over 100 members have heard from a Pragmatic Marketing strategist, who discussed being a market-driven company versus a technology-driven or sales-driven company, venture capitalists that shared perspective on what they look for from a CMO of a technology firm, and authors of marketing-centric business books, among many other topics.
At the two-year anniversary of the founding of TMA, the organizing board conducted a survey of its members with an objective to gauge sentiments about the economy, budgets, levels of optimism, etc. The findings are positive for this region and are insightful for what is on the minds of marketers.
In general, the majority of respondents cited a positive outlook in 2008 as evidenced by increased marketing budgets, increased outsourcing of marketing services and cautious optimism about the economy.
The highlights summarized:
* 48% of respondents said their marketing budget is more than 10% higher this year than in 2007.
* Almost half of respondents (48%) indicated that their biggest challenge is hiring the right people. Numbers two and three on this list were Aligning with Sales Initiatives (45%) and Seeing a Return on Investment (33%).
* TMA members are feeling bullish on the economy. Approximately 42% describe themselves as optimistic, with 33% feeling cautious. Only 18% say the economy is limiting their ability to execute on their marketing plans.
* 67% of TMA respondents claim that they'll be outsourcing more to agencies and freelancers this year.
* The most frequently outsourced tasks are public relations and design work (both 61%), followed by SEO/SEM (42%) and Website design (39%).
* The election is not seen as a contributing factor to marketing strategies: 79% of respondents say the election will not affect their marketing strategies or plans at all.
* The demographics of the respondents: 64% startup or small business, 18% mid-market and 18% large business or publicly traded companies.
If you're interested, take a look at the entire report.
-Elizabeth Shea
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posted by Paul Duning at
6:31 PM |
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