From mainframes to Web 2.0 to technology venture capital and M&A, we understand how to launch a product in the marketplace, create a groundswell around a new initiative, or drive adoption of a new technology.

The services we provide are thoughtfully tailored to match the exact needs of your organization.

Our areas of expertise include:

Media Relations
The best media exposure results from reporter relationships and the ability to develop great stories that transcend the content of a press release. We work with the key reporters that make a difference: the ones who focus on your target market, influence your audiences and help drive perceptions. We identify the top media outlets, online news sources and blogs that are critical to your organization and proactively manage those relationships.

The best firms begin here, rather than making proactive outreach an afterthought. Instead of reactively responding to a media request, our teams conduct outreach on your behalf, knowing what results will best meet your overall goals.

Analyst Relations
Industry analyst relations are an important component of any public relations effort in the technology sector. We will make industry and technology analysts a priority because analyst outreach is one of the best ways to educate the market on your unique value. Industry credibility is a key validator to your customers. We also use the analyst community as a source for inquiring reporters, for inclusion in research and financial reports, and as positive references for prospective clients.

Strategy and Counsel
Many firms provide effective tactical support to your public relations program. Few, however, have the ability and the infrastructure to provide senior-level counsel and strategy as part of their planning and on-going efforts. SpeakerBox makes strategic discussion a part of every engagement it pursues. Our Strategy and Counsel program includes:

Strategic Communications Planning
Organizational and Corporate Messaging
Executive Media and Message Training
Event Strategy
Product and Company Launches
M&A / IPO Communications Strategy

Thought Leadership Programs
A thought leader is one who is recognized among his or her peers for generating innovative ideas and expertise, and demonstrating the confidence to promote them. The term can apply to companies large and small or individuals, from a CEO to an engineer. We apply a strategic approach to positioning your thought leaders in the right light and establishing their reputations among your audiences. SpeakerBox excels at expert source positioning and executing successful speaking, awards and contributed content programs to help you be heard.

Creative Amplifiers
As professional communicators, we understand that traditional public relations strategies may not be enough. Certain companies require an additional level of creativity and strategy that exponentially amplifies their program and mission. Creative amplifiers produce incremental visibility, credibility and results in a targeted, smart, and strategic way.