SolarWinds

Category
B2G, Case Studies
About This Project
  • Media Influencer Strategy
  • Trade Media Outreach
  • National Media outreach
  • Media Interview Messaging & Support

 

ORIGIN

SolarWinds provides purpose-built products designed to make jobs easier for IT, MSP, and DevOps professionals and have been a SpeakerBox client since 2011. SolarWinds came to SpeakerBox to raise awareness about their offerings and executive team among potential government customers. The resulting media relations and thought leadership program has been remarkably successful.

 

CONVEYANCE

  • Regular monthly columns from key SolarWinds executives in key industry publications, including Defense News, GCN, DLT, GovLoop, SIGNAL, and others
  • More than 100 stories in public sector IT publications every year
  • 20 – 30 news and authored articles as a result of media pitching around SolarWinds’s annual government IT surveys

 

DESTINATION

Our efforts have gone far beyond traditional news pitching to include research around key trends that resonate with SolarWinds’ federal customers. Through this research, we’ve been able to get a lot of mileage from story ideas taken from the company’s annual government IT surveys and other resources, so even in the absence of press releases, there’s never a shortage of coverage.