Corning

Category
B2B, Case Studies
About This Project
  • Media Influencer Strategy
  • Trade Media Outreach
  • National Media outreach
  • Media Interview Messaging & Support

 

ORIGIN

In 2013, Corning Incorporated unveiled its ONE (Optical Network Evolution) Wireless Platform, the world’s first all-optical, converged in-building wireless solution. But making this product launch a success would mean conjuring a level of media excitement and intrigue never before seen in the understated cabling world.

 

CONVEYANCE

Strike up the bandwidth from a high-profile perch at the world’s largest forum for mobile innovation (CTIA), generate a groundswell of diverse, high-value media buzz, and coordinate speaking engagements, webinars, social campaigns, and case studies with channel partners and customers.

 

DESTINATION

Boosted by high-octane launch coverage in NetworkWorld, ComputerWorld, ITWorld, PCWorld, Above Ground Level, IT Business Edge, CIO, RCR Wireless, Cabling, Installation and Maintenance, and other key outlets, Corning has already turned many of the biggest names in next-generation hotels, healthcare facilities and public venues into true ONE believers.