SpeakerBox and StackSafe Honored with MarCom Award

We are proud to announce that we are the recipients of the Gold MarCom Award from the Association of Marketing and Communications Professionals for our work on the launch of StackSafe Test Center the flagship product for B2B software company StackSafe. This is the second award for the StackSafe/SpeakerBox marketing team. In May, we were honored as a finalist for the Stevie Awards.

The MarCom Awards are an international competition that recognizes outstanding creative achievement by marketing and communications professionals. The organization received over 5,000 entries from the United States and several other countries.

The success of the StackSafe marketing campaign is based in large part on the strategy of focusing on the problem your product solves rather than the product itself. In the months leading up to the product launch, SpeakerBox reached out to influencers with proprietary research around the problem and causes of downtime. This set the stage for the launch of a product that directly addressed these very real issues and pain points of IT professionals.

Since their successful launch, StackSafe has continued generating buzz in the media and analyst community as well as the IT operations blogosphere. We’re proud to be part of the innovative and savvy StackSafe team.

- Piper Conrad