Event Recap: "The Intersection of Marketing and Technology"

The recent Women in Technology event on “The Intersection of Marketing and Technology” generated standing room only crowds at host Viget Labs. Panelists Matt Goddard (R2integrated), Jen Krupey (Viget Labs), Brian Reed (Boxtone) and Susan Kearney (former CMO at Voxant) energized crowds with their thoughts around the digital ecosystem, customer engagement strategies and tactics such as search, database-building, community and social media. If you couldn’t make it, take a look at the event slides.

Some of the most interesting conversations revolved around:
• The Motrin Moms commercial: Motrin ultimately took down the controversial video and apologized on their Web site -- but is all publicity good publicity? As one attendee pointed out in the evaluation, “Never underestimate the power of a mad mother.”
• Buyer Personas: Brian discussed strategies for developing buyer personas and how to map your Web content to different audiences.
• Web Sites: Matt described how to position your Web site as a buying engine rather than a selling engine.
• Metrics: Matt and Brian sung the praises of tools like Eloqua and FirstReef to provide marketing automation and measurement, but both agree that it’s difficult to measure a social media program. It’s possible to measure the spread of a message online but it’s much harder to measure its impact on your business.

Thanks to the other event bloggers, Jen Krupey and Larissa Fair for sharing their insights on the event.

The event attendees have requested more programs on social media, metrics and community building. We’ll keep you posted as additional events are scheduled.

-- Katie Hanusik