The New Big Cheese

Lisa at the 2007 SBX day mini golf tournament

Here at SBX we have recently announced some great news… Lisa Throckmorton, a 6-year SBX vet, has been promoted to executive vice president (EVP). Formerly a senior vice president, she will now focus even more on running the day-to-day of the business, overseeing client services and staffing and marketing the firm.

This promotion is well deserved – Along with leading the firm’s recent rebrand and our conversion from PC’s to Mac’s, Lisa is responsible for staff training and development, which included the launch of SpeakerBox University.

All of us here couldn’t be happier for Lisa. Our whole team works directly with her in some way, shape or form and we recognize the talented and savvy PR pro/business leader that she is. We are all looking forward to seeing her show off her skills in her new role as EVP.

As a tribute, here are the top 10 things we love about Lisa:
1. She takes the time to mentor colleagues and really cares about our professional development
2. She always knows the juiciest celebrity gossip
3. She gives sage advice on all things PR/tech
4. She throws a heck of a party, case-in-point the SBX 10 year anniversary blowout
5. She is on a never-ending hunt for candy
6. She understands how to motivate people and comes up with creative ideas and rewards
7. Her undying love of the Redskins/DC sports and Easy Mac
8. She never gets her compact car towed when she parks in reserved or oversized spaces all day
9. She always wants the best for SpeakerBox, our clients and staff
10. She is capable of wearing 4-inch heels all day long

- Ali Smith