Back from DEMO...
Friday, February 1, 2008
Last week we had the pleasure of attending the DEMO 08 show with our client StackSafe in support of their landmark launch, StackSafe Test Center.
It is always exhilarating to see new ideas, technologies and business models launched to the world for the very first time. The veteran technology reporters worked side-by-side with technologists, analysts, bloggers, and VCs to get under the hood with the solutions presented at the show.
The combination of traditional media relations tactics (embargoed pre-briefs) and real-time outreach to bloggers and on-site media garnered StackSafe incredible coverage and validated how the company is filling a key business need: downtime in IT departments.
After delivering their 6 minute demo onstage, begrudging the best practice of “patch and pray” in typical IT environments, the chatter and buzz that erupted was instantaneous. StackSafe's president and CEO Loren Burnett and Jonah Paransky , VP of Marketing and Product Development, became the “patch and pray” guys moving in the same circles as the atlaspost’s dinosaurs on Google Earth and a smart computer-enabled “pen” that can record annotations and sound when writing with the Pulse Smartpen.
This variety of technology speaks to the uniqueness of DEMO. The show is tightly run under the watchful eye of Chris Shipley. The buzz and secrecy around the nearly 80 demonstrators prior to the show leads into an intense 48 hours of on-stage demonstrations and exhibit hall mingling. By the end of the show you no longer feel like you’re at a trade show, but rather part of some big corporate retreat for entrepreneurs.
StackSafe had a smart showing among a distinguished crowd of innovators and we are proud to represent a new product that will change the way IT operations teams will work in the future.
Congratulations StackSafe: here’s to a great launch!
- Elizabeth Shea and Piper Conrad
It is always exhilarating to see new ideas, technologies and business models launched to the world for the very first time. The veteran technology reporters worked side-by-side with technologists, analysts, bloggers, and VCs to get under the hood with the solutions presented at the show.
The combination of traditional media relations tactics (embargoed pre-briefs) and real-time outreach to bloggers and on-site media garnered StackSafe incredible coverage and validated how the company is filling a key business need: downtime in IT departments.
After delivering their 6 minute demo onstage, begrudging the best practice of “patch and pray” in typical IT environments, the chatter and buzz that erupted was instantaneous. StackSafe's president and CEO Loren Burnett and Jonah Paransky , VP of Marketing and Product Development, became the “patch and pray” guys moving in the same circles as the atlaspost’s dinosaurs on Google Earth and a smart computer-enabled “pen” that can record annotations and sound when writing with the Pulse Smartpen.
This variety of technology speaks to the uniqueness of DEMO. The show is tightly run under the watchful eye of Chris Shipley. The buzz and secrecy around the nearly 80 demonstrators prior to the show leads into an intense 48 hours of on-stage demonstrations and exhibit hall mingling. By the end of the show you no longer feel like you’re at a trade show, but rather part of some big corporate retreat for entrepreneurs.
StackSafe had a smart showing among a distinguished crowd of innovators and we are proud to represent a new product that will change the way IT operations teams will work in the future.
Congratulations StackSafe: here’s to a great launch!
- Elizabeth Shea and Piper Conrad
Labels: Clients in the News, Events
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2:17 PM |
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