SEO: The results are in...

(Photo Credit: e-mind)

As promised, I have the results of the short survey taken at our seminar earlier in the month. The survey questions focused on the integration of search with traditional marketing programs. The audience included technology marketers from small emerging growth companies, Fortune 1,000 companies and everything in between.

Though we’re not suggesting that this survey is in any way statistically reliable, it does provide an interesting snapshot into the resources (both in time and money) that area marketers invest (or don’t) into search engine optimization.

Several attendees admitted, at least privately, that their level of understanding of strategies to drive SEO leaves something to be desired. We hope to be a resource for those marketers with more blog posts on this topic in the coming months.

One thing was clear -- everyone, regardless of their level of SEO sophistication, is looking for a leg up in the competitive world of search.

Responses to the survey questions are provided below.

1. How well integrated are your marcom and SEO efforts?
a. Not at all integrated (24%)
b. Somewhat integrated (52%)
c. Tightly integrated (24%)

2. What is your annual budget for SEO/SEM in 2008?
a. $0 (7%)
b. $1K-$5K (31%)
c. $5K-$25K (28%)
d. $25-$100K (28%)
e. $100K+ (7%)

3. Do you optimize your press releases, authored articles and white papers for keywords?
a. Yes (41%)
b. No (59%)

4. Do you measure the impact of your online content on your SEO?
a. Yes (56%)
b. No (44%)

- Katie Hanusik