About Face

I created a Facebook account last year, after the platform opened up, mainly to keep in touch with friends, family and colleagues. I've been a daily user since, routinely searching out new connections, discovering new and useful applications and frankly, most of the time just having fun with it. And in that time, what's been really cool to observe is the growing adoption of Facebook for business networking and content sharing. Sure, there was a healthy representation of early adopters and Web 2.0 savvy groups when I first started. More prevalent were people who got in for the same reasons I did and happened to stumble upon work-related connections. Many worried about opening up access to more personal information to their professional network. What's really interesting to me is that SpeakerBox worked with Entrepreneurs' Organization on a member survey last Fall and social networking ranked low as a marketing priority for 2008, with LinkedIn getting the lion's share of values recognition.

It seems to me that in the few months since, there's been an about face and it's exciting to see. In a town that has built a reputation for networking events and death by meeting, I have to say it's refreshing to connect with colleagues, clients and partners in a less formal and more insightful and interactive way. With that said, I invite you to check out and join the SpeakerBox Communications page on Facebook. We look forward to giving you insight into the team that makes this firm great, connecting you with our network and sharing content that will be meaningful to your business communications efforts.

- Lisa Throckmorton