Past Events

Real-World Strategies for Generating Market Presence for Emerging Businesses
Panelist: Elizabeth Shea, President and CEO
February 19, 2008

This session will address one of the greatest challenges facing
entrepreneurs and emerging businesses, "how to generate market presence,
visibility and buzz" when constrained by finite budgets and limited
available funding. Few entrepreneurs are aware of the numerous opportunities
available to emerging businesses that would seemingly be reserved for large
companies with full time staffs and even larger budgets.

Elizabeth Shea - President & CEO, SpeakerBox Communications
Bill Rubacky - Senior Marketing Consultant to Clearspring
Jon Brendsel - Founder, pubScholar
Matt Goddard - CEO, r2integrated
Larry Roe - Sr. Vice President, LeverPoint

Google Loves Content: PR and Other Strategies to Drive SEO
Moderator: Elizabeth Shea, President and CEO
January 9, 2008
7:30-9:30 a.m.
Tower Club, Tysons Corner
Cost: $50

Speakers:
Laszlo Horvath, President, Active Media
Brian Reed, CMO, Boxtone
Page Sands, Digital Marketing Specialist, R2integrated
John Shea, CMO, Rivermine
Elizabeth Shea, CEO, SpeakerBox (moderator)

Are you seeking new ways to raise your search engine rankings? Would you be interested in learning more about how to best leverage existing marketing resources (such as white papers, authored articles, seminar content, social media and blogs), while identifying new online opportunities to positively influence your prospects? Want to hear about real-life solutions and tricks of the trade from successful marketers?

Join us for an in-depth discussion of strategies and tactics that can positively impact SEO. Our panel of experts - two B2B technology vendors (both ranked #1 on Google for their most important keywords) and two SEO service providers - will share best practices.

You'll learn about:

* Achieving a "content-based, search engine-friendly" Web site
* Strategies for influencing prospects that might never visit your Web site
* Tools for managing and monitoring SEO and key metrics for success
* Ensuring PR and marketing programs contribute to your SEO plan

This program is designed for PR and marketing professionals that oversee and execute integrated communications programs and are interested in learning more about SEO.

Five Trends You Need to Know As you Plan for 2008
Panelist: Elizabeth Shea, President and CEO
October 17, 2007, 8:00-10:00 a.m., 1825 Connecticut Ave, NW Washington, DC (Widmeyer Communications)

As you plan for 2008, one thing is clear: The tools and techniques you use to communicate effectively are changing rapidly. For example, what qualifies someone to be a "reporter" in a growing world of blogs and podcasts; what's the role of video on the web; and, what are the new tools that can make your job easier? These are just some of the items we'll discuss in this seminar on trends you need to know as you plan for 2008.

Panelists Include:
Jonathan Aiken, proactive and external communications, American Red Cross
Lisa Bader, senior new media analyst, McGinn MS&L
John Bell, managing director/executive creative director Ogilvy PR's 360° Digital Influence
Ed Lamoureaux, senior vice president, West Glen Communications
Elizabeth Shea, president and CEO, SpeakerBox Communications

Cost: $35 PRSA Member, $55 Non-member, $10 Student/Retiree

Growth Without Barriers: Effective Sales and Marketing Strategies
Panelist: Elizabeth Shea, President and CEO
September 25, 2007, 1:00-2:00 p.m., Webcast presented by Small Business and Entrepreneurship Council and Grow Fast Grow Right

To view this webcast, visit The SBE Council web page.

Not Just a Name: Rebranding and Brand Revitalization
Moderator: Elizabeth Shea, President and CEO
May 10, 2007, 7:30-9:30 a.m., 2070 Chain Bridge Road, Vienna, VA

Influencing the Influencers: Building a Successful Analyst Relations Program
Moderator: Elizabeth Shea, President and CEO, SpeakerBox
April 24, 2007, 7:30–9:30 a.m., Tower Club, Tysons Corner, VA

Winning Government Contracts: Identifying Opportunities and Maximizing Resources
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
February 9, 2007, 7:30–11:00 a.m., Crowne Plaza, Palo Alto, California

Getting Down to Business: Working with Editors at Business Publications
Speaker: Lisa Throckmorton, Senior Vice President
November 1, 2006, 12:00–1:45 p.m., National Education Association, Washington, DC

Stories from the Trenches: The Role of Marketing in Mergers and Acquisitions
Moderator: Kristi Hedges, Principal—Seminar hosted by SheaHedges Group
September 27, 2006, 7:30–9:30 a.m., Tower Club, Tysons Corner, VA

Secrets of America's Most Successful Women Owned Companies
Speaker: Kristi Hedges, Principal
May 10, 2006

Stand Out in the Crowd: Communication Strategies for Services Firms
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
March 30, 2006, 7:30–9:30 a.m., Tower Club, Tysons Corner, Virginia

PR Career Development: Advancing Your PR Career in the New Year
Speaker: Reggie Kouba, Senior Vice President-Seminar hosted by PRSA
January 25, 2006, 4:30–7:00 p.m., American University, Washington, DC

Meet the Reporters: Washington Post, Washington Business Journal, Washington Technology, NBC
Elizabeth Shea, Principal—Seminar hosted by Executive Biz
January 24, 2006, 12:00–2:30pm, Washington, DC

Maximizing Your Government Public Relations Effort
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
November 3, 2005, 7:30–9:30 a.m., Tower Club, McLean, VA

Strategic Branding and Marketing
Panelist: Kristi Hedges, Principal—Seminar hosted by Potomac Executive Biz
Panelist: August 2, 2005, 7:30–9:30 AM, McLean Hilton, McLean, VA

Latest in Online PR
Moderator: Kristi Hedges, Principal—Seminar hosted by PRSA
June 8, 2005, 8:00–10:00 AM, Consumer Electronics Association, Arlington, VA

Tech PR Breakfast Series: The Future of Internet Media
Moderator: Kristi Hedges, Principal—Seminar hosted by PRNewswire
March 29, 2005, 8:00-10:00 AM, The Tower Club, Tysons Corner, VA

Marketing: From Bootstraps to Full-Fledged Campaigns
Speaker: Kristi Hedges, Principal
February 22, 2005, 6:00–8:00 PM, TeqCorner, McLean, VA

From Good to Great: The Path from Employee to Employer
Keynote Speaker: Elizabeth Shea, Principal—Luncheon hosted by Washington Women in PR
February 16, 2005, 12:00–2:00 PM, Metropolitan Group, Washington, DC