Startups

03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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16 Dec Big Idea: CONNECTpreneur Winter Forum Part 2

For the second part of the CONNECTpreneur Winter Forum (click here for Part I), the event showcased a panel discussion focused on “Hot Trends In Venture Capital and Early Stage Capital Funding.” Panelists included big names in the investment community, including: Jonathan Aberman (moderator), Managing Director, Amplifier...

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31 Mar Entrepreneurial Spotlight: Fearless Founders

Last night, I had the pleasure and honor of holding office hours at the University of Maryland's Digman Center for its “Fearless Founders” program. The Fearless Founders program guides student ventures from idea to launch. Using lean startup methodology, you'll learn the strategy, frameworks and tools...

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03 Nov Potomac Tech Wire’s Startup Outlook 2015

Potomac Tech Wire hosted its "Startup Outlook 2015: Growing a Company in the Current Market" program last Thursday at the new Tysons Tower. The event kicked off with a keynote from Phil Bronner of Quad Learning on "Understanding Both Sides of the Table: What Entrepreneurs Need to Know About Venture Capital." Bronner drew...

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15 Jul Creative Campaigns: ID.me Hits a Homerun

This afternoon, our client and digital identity solution-provider, ID.me placed branded home plates near DC metro stops and on sidewalks near the Washington Nationals Ballpark. Underneath each of the plates (there were 30 around the city) was a voucher that can be redeemed for two tickets...

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30 Apr Next Week’s Challenge Festival Preview

Our team has been working with the 1776 team and is excited for it to finally be time for the Challenge Festival http://challengecup.1776dc.com/festival/, which starts next Friday, May 9th. DC will be buzzing with amazing events, venues, speakers, startups and the community supporting startups and you should definitely...

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31 Mar Cooley’s Capital Call Showcases Cool Companies

On March 19th, Cooley hosted its 30th bi-annual Capital Call, which has been a contribution to the DC area's entrepreneurial ecosystem for years! 15 of the region's hottest emerging companies are selected to present 3-minute rapid-fire pitches to the investment community in search of their...

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31 Jan My New Favorite App: SocialRadar

I am spreading the word about an App that launched this week: SocialRadar. SocialRadar, which delivers "real-time information about the people around you" seems to be the App that has finally done a good job of executing on the combination of social networks, location-based information and...

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31 Oct Challenge Cup Kicks Off in D.C.

Earlier this week, 1776’s Challenge Cup competition launched right here in D.C. The Challenge Cup is a startup competition, spanning 16 cities around the world, to find the world’s most promising startups in the categories of education, healthcare, energy and city challenges. The event featured 36...

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25 Oct Three Deadly PR Mistakes for Startups

Ok, so maybe they aren't deadly, but the crimes below are often committed and will significantly reduce your chances of coverage. We all know that budgets and (more importantly) time are tight in the startup world, but paying too little attention to PR can actually...

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