Government

18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

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03 Nov So, We Going to Mars or Nah?

Imagine the worst place on Earth. You got it in your head? Okay, great. What'd you pick? Some place in Indiana, right? Nah, I’m just kidding ya -- I mean Indiana is obviously terrible, but you probably picked some place like the South Pole. Frigid temperatures. Gale-force winds....

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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