Government

18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

Read More

16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
Read More

24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

Read More

03 Nov So, We Going to Mars or Nah?

Imagine the worst place on Earth. You got it in your head? Okay, great. What'd you pick? Some place in Indiana, right? Nah, I’m just kidding ya -- I mean Indiana is obviously terrible, but you probably picked some place like the South Pole. Frigid temperatures. Gale-force winds....

Read More

31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

Read More

23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

Read More

23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

Read More

22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

Read More

14 Jan CES: Public Sector Roundup

In the tech world, January is home to one of the most important and news-making conferences in the industry, the Consumer Electronics Show (CES). As it has in years past, this year’s conference included a government track, with topics for 2016 focusing on cybersecurity, analytics, and...

Read More

06 Jan New Year’s Resolutions for the PR Pro

As we enter 2016, I wanted to offer some suggestions to everyone who has resolved to improve their PR program this year. If you’re someone who has traditionally relied on simply issuing news releases and trying to secure the occasional interview – this list is...

Read More

03 Dec Government Modernization Snapshots: FedTalks 2015

FedTalks 2015 was jam-packed with short presentations by some of the most influential executives in government. This year’s event focused on government transformation and showcased multiple CIOs and their modernization efforts. I’ll summarize some of the most interesting below. Federal CIO Tony Scott kicked off the...

Read More

01 Dec Macro Solutions Chooses SpeakerBox for Integrated Messaging, Content-creation, and Communications Support

We’re proud to share that we were recently selected by DC-based Macro Solutions to serve as their agency of record. Macro, a woman-owned SBA certified end-to-end IT and management consulting firm, assists government agencies with core business solutions in finance, human capitol, business intelligence, acquisitions...

Read More

28 Sep Meet FierceGov’s Molly Walker

One of the great things about working for SpeakerBox – aside from the super affordable health insurance, flexible schedule, company-wide cook-offs, monthly happy hour and four week paid sabbatical after five years of employment (are you listening DC Inno?) – is that we take our...

Read More

14 Aug Five Steps to an Improved Citizen Experience

Last week’s Government Executive Customer Experience Summit showcased some of the brightest stars in the government customer service arena. Though governments have tried to improve they way they provide services to their citizens for years, customer service as a government discipline is relatively new, and...

Read More

08 May B2G Marketing Tips from the Experts

Our own Elizabeth Shea moderated the B2G Marketing Panel at the Mid-Atlantic Marketing Summit.  This group covered a broad range of topics from the organization of marketing teams, to successes, and the best metrics for a B2G marketing program. The panelists were: Stacey Piper, VP Federal...

Read More

20 Mar Government Security Takes Center Stage

This week, FedScoop hosted the annual “Security Through Innovation Summit,” featuring high-level executives from government and industry discussing topics as varied as innovation, mobility, big data, virtualization and cloud – as they relate to security. There were several key themes that emerged during the daylong event...

Read More

04 Dec Ask the Influencer: Monica Mayk, FedPulse

Monica Mayk is a marketing and client outreach maven for Market Connections. She wears a variety of hats: overseeing promotional communications, public relations, events and content marketing, which includes executive editorship of the FedPulse™ blog. She was kind enough to participate in our Q&A and share...

Read More

22 Oct Takeaways from AUSA

Last week, thanks to our client Rapiscan Systems, I had the opportunity to attend the AUSA 2014 Annual Meeting and Exposition. If you’ve never attended AUSA, let me paint a picture for you. This event is massive. Every area of the convention center in DC...

Read More

31 Jul Five Ingredients For a Successful B2G PR Program

I’ve been asked many times what it takes to be successful with a business to government PR program.  And it’s true -- government media relations require a slightly different approach. So, without further ado, here are my top five ingredients for B2G PR success. 1.    Resources Most successful...

Read More

23 Jul Are You Wrong for PR?

When choosing a career in PR, college students tend to focus on its more glamorous aspects. Yes, there are times when we go to star-studded parties and drink champagne. But the majority of a PR professional’s career is spent sitting in an office, dealing with...

Read More

15 Jul Measuring PR

When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...

Read More