Business

26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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15 Mar Measuring the Success of Your Paid Campaigns

In my last blog post, I discussed the value of using paid social media campaigns to further extend your company’s messages beyond traditional media relations or organic social engagement. This month, let’s focus on how to best measure and optimize those campaigns. As previously stated...

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23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

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31 Jan The Power of #Hashtags

Love them or hate them, you can’t avoid hashtags in today’s social media culture - Facebook, Instagram, Twitter, even LinkedIn -  they’re everywhere. At SpeakerBox, we try to utilize them on a daily basis, both internally and with our clients. For our 20th Anniversary party...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

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08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

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22 Dec The Impact of Social Movements

There can be power in a voice. But it’s when that voice gains traction that an entire movement can take place. We’ve seen a lot of powerful movements over the years, but one that sticks out for me is the recent  #MeToo phenomenon. The point...

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18 Dec A Guide to Cross-Selling and Upselling

When considering sales strategies, cross-sell and upsell opportunities are often overlooked, though they can be great ways to make further inroads with current customers. In fact, it’s such an important sales tactics that it was the focus of this month’s Institute for Excellence in Sales...

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14 Dec A Tale of Customer Service Experiences

Recently I’ve had a few interesting customer service incidents and, unfortunately, they haven’t all been good. But, we’ll get to that in a minute. We talk so much about marketing and communications with our clients - it’s what they hire us for after all -...

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13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

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17 Nov A Fast Look at the Deloitte Fast 500

Last week, SpeakerBox was proud, once again, to sponsor the Deloitte Fast 500 Awards here in Washington, DC, along with our friends at our regional offices for Cooley LLP, Nasdaq, JLL, Lockton, Morgan Franklin, and Silicon Valley Bank! It is so exciting to have a front...

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15 Nov How to Land a PR Job After College

There’s no other feeling that quite matches walking across the stage in your cap and gown, barely hearing anything because your family and friends are shouting your name, and finally receiving your hard-earned diploma in hand on graduation day. Congratulations – the easy part is...

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06 Nov KISS – KEEP IT SIMPLE (STUPID)

In B2B and B2G marketing presentations, we try to deliver every message in our playbook and make all possible arguments for our solution. We never want to talk about our company, product or service without including a plethora of differentiators. This happens when we talk...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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17 Oct Email Marketing – The State of the Inbox

Last month I attended Inbox Summit East, a one-day email marketing conference. Hosted by Tech Wire Media and Campaigns & Elections, the conference focused on the latest and greatest of email marketing. Topics included email deliverability issues, email metrics, social integration, content and personalization among...

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09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

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18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

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