Blog

17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

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15 Dec Thought Leadership Requires a Bold Stance

Every year, thousands of companies approach a PR agency saying something along the lines of “we want to be a thought leader.” And, most agencies will promise to make you or your company known as a thought leader. While good agencies certainly will help raise...

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04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

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10 Mar Meet Samantha Chavez: SpeakerBox Spring Intern

Samantha Chavez is a current senior at George Mason University and has currently joined SpeakerBox as part of our spring internship program. We couldn’t be happier to bring her on board and show her the ropes of PR before she graduates in December. Here’s a...

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21 Jul 5 Tips For An Aspiring PR Pro

People often ask me why I decided to pursue a career in public relations, or even what a public relations professional does. I always admit that it was my love for writing and the ability to effectively get a company’s message out to the media...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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13 Sep CVS Goes Tobacco Free

When it seems like a new pharmacy is popping up on every corner, it can be hard for chains to distinguish themselves as the better option. CVS made a bold move in February when they announced their plan to rid shelves of tobacco products at...

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12 Sep Blog Measurement 101: 3 basic metrics

Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...

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30 Aug What’s in a Name?

ave you seen that Tom Cruise movie Edge of Tomorrow? No? That’s alright, no one else did either. When the movie came out earlier this year, Warner Brothers had high hopes for a big box office success. Instead they ended up with an unfortunate flop. Despite...

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15 Aug Lessons in Branding from an Unexpected Source

You know who’s awesome? Pope Francis. After years of bad press for the Catholic Church, the recently elected pope has been a much-needed breath of fresh PR air. During his tenure at the Vatican, Pope Francis has demonstrated excellent branding and communications skills, landing him a 92%...

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14 Aug Great Advice from Great Writers

Recently here at SpeakerBox, we’ve been thinking a lot about blogging. Blog goals, blog strategy and a blog facelift are all top-of-mind for us right now. (SPOILER ALERT: changes are coming!) Our goal for the rest of this year is to focus on the quality of...

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29 Jul Taking the Time to Think Through an Authored Article

I was recently searching for relevant reporters and publications for a new client media list when I stumbled upon Gigaom’s new(ish) guest post policy.  Released May 31, 2014, Unfortunately (and I’m sure they aren’t the only publication), they grew tired of sifting through countless junk stories in...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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29 Jun Insights from PRSA Pitching Boot Camp

Thursday morning I had the opportunity to attend a PRSA Pitching Boot Camp with renowned media pitching coachMichael Smart. I first heard about Michael Smart in a SpeakerBox pitch camp hosted by our own Jonathan Katz. If you can’t tell by his blog posts, it’s not...

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27 Jun Think You Know the Facts of Social Sharing?

Recently, enterprise advertising platform, RadiumOne created an infographic dispelling six myths of social sharing.  RadiumOne acquires data through a sharing and URL-shortening platform – Po.st.  While digging through the massive amounts of data from their platform, the company found that some of the common theories...

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25 Jun PR Skills as Life Skills

Not that long ago I had a discussion with another SpeakerBoxer about how our former lives as waitresses have made us better at our jobs today. I suspect that this sentiment is the same across industries as waiting tables prepares you for the corporate world...

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14 Jun How Twitter is Gearing Up for the World Cup

All of the sudden everything is about the World Cup. (photo courtesy of TheOatmeal.com) Across the globe soccer is the most popular sport, but what’s interesting to me about the whole event isn’t the athletics. I’m more interested in the social media, obviously, but not in the...

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23 May What NOT to do to be a Social Media Success

(This wondeful Image via SocialCandy)   If you’ve read any of my previous posts, you’ll know that I’m a huge advocate for social media in business. I think it can be a great asset for measurement and an invaluable tool for brand managers to interact directly with...

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20 May Oh Snap.

So this is my super hypocritical blog post. I don't get Snapchat. I don't think it's useful if you're not into sexting, and I can't for the life of me figure out why you'd want to use it for marketing since the messages don't last. That said,...

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15 May What’s Next for Facebook

Yesterday, Facebook announced the roll out of a new update for iOS apps that will change the way users see their newsfeeds. The new “context cards” will hover over your newsfeed with posts from friends that are relevant to what you’re doing or posting. For...

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24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

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04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

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31 Mar Is Sponsored Content the End to Journalism?

Online journalist and founder of website, The Dish, Andrew Sullivan believes sponsored content is ruining journalism. He recently gave a talk to a Harvard Law School audience entitled, “How Advertising Defeated Journalism.”  He defined sponsored content “as a piece in a magazine or newspaper that...

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13 Mar So Little Time

So, True Detective just wrapped up last week and Game of Thrones doesn't come back until April 6th. Do you think that gives me enough time to watch season one of House of Cards, even with infant twins at home? The question above makes me sound...

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10 Mar Spring Into a Fresh PR Routine

Spring is here!? No, not quite yet – spring technically starts on March 21st this year with the spring vernal equinox.  But we did “spring forward” on Sunday and we are experiencing one of the first warm weeks of the year in the DC-area.   Days...

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28 Feb What Do You Look For in a Quality Industry Event?

Budget is usually the first determining factor when deciding on industry events and conferences.  But let’s just pretend budget isn’t an issue.  What’s next on the list of criteria? Do you consider location? Maybe the speaker line up or ROI potential is most important? Every industry...

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27 Feb 2014 Social Media Outlook Recap

Yesterday I braved the snow to attend Social Media Outlook 2014 put on by Potomac Tech Wire, Siteworx, and theFairfax County Economic Development Authority. As this was my first post-grad social media specific event, I was really excited to see what is new and where...

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05 Feb Happy Birthday Facebook

When is the last time you went an entire day without checking Facebook? In the last 10 years Mark Zuckerberg's creation has infiltrated our daily lives. We use it for fun, for work, to brag, to kill time, to get news, and for a myriad of...

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