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22 Jul Pokémon Go – The Good, The Bad and The Ugly

Well, you knew this was coming. We’re talking Pokémon Go. Most people have been introduced to the game in some way or another, but in case you haven’t read the news, talked to a millennial or walked outside lately here’s some background. Pokémon Go is an...

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21 Jul 5 Tips For An Aspiring PR Pro

People often ask me why I decided to pursue a career in public relations, or even what a public relations professional does. I always admit that it was my love for writing and the ability to effectively get a company’s message out to the media...

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18 Jul So Let’s Talk About That Trump/Pence Logo…

Here’s a sad truth about marketing communications: It ain’t subtle, folks. Take, for instance, the Plumberologist. But then there’s political marcom. It’s a different beast. Not subtle, exactly. But rather, sort of… aggressively inconspicuous. Weird concept, right? To help illustrate, here are the logos of three recent presidential tickets:       See what I...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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