Blog

26 Apr Video: What Marketers Need to Know

With one-third of the time people spend online spent watching video, it’s no surprise that marketers want to know how to leverage this valuable format. At the Mid-Atlantic Marketing Summit, a panel of video consultants and users talked about the core issues and costs facing...

Read More

26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

Read More

16 Apr THE NEVER CHANGING WORLD OF PUBLIC RELATIONS

In public relations, we spend our careers telling our clients’ stories. Ideally, there is a good mix of reality and just enough future promise to make things interesting. The trick with good PR is to find the sweet spot - never letting your company story...

Read More

28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

Read More

19 Mar HOW TO GET MORE BANG FOR YOUR BUCK WITH AWARDS

Building off Pete Larmy’s recent post on creating an award submission that gains the judges attention, I wanted to explore how to be more strategic with awards overall. Many companies pursue product awards as a way to get recognition for their technical innovations. However, those...

Read More

15 Mar Measuring the Success of Your Paid Campaigns

In my last blog post, I discussed the value of using paid social media campaigns to further extend your company’s messages beyond traditional media relations or organic social engagement. This month, let’s focus on how to best measure and optimize those campaigns. As previously stated...

Read More

23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

Read More

21 Feb No Place for Ego

With one exception, I have always worked in fairly collaborative environments, but I recognize that not everyone shares this experience and many wouldn’t like it if they had. But, collaboration is quickly becoming commonplace in organizations of all sizes. Even if your team doesn’t embrace...

Read More

15 Feb What the Board Expects from the CMO

As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...

Read More

31 Jan The Power of #Hashtags

Love them or hate them, you can’t avoid hashtags in today’s social media culture - Facebook, Instagram, Twitter, even LinkedIn -  they’re everywhere. At SpeakerBox, we try to utilize them on a daily basis, both internally and with our clients. For our 20th Anniversary party...

Read More

30 Jan Memories of our 20th Anniversary Celebration

Memories of our 20th Anniversary celebration are keeping us warm on these cold January days. We had lots to celebrate in 2017 and we thank our awesome community for helping us toast our milestone! Enjoy our video recap! Speakerbox 20th Anniversary from SpeakerBox Communications on Vimeo....

Read More

25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

Read More

17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

Read More

11 Jan Washington’s 100 Top Tech Leaders

Our 2017 ranking of local tech titans. WRITTEN BY MICHAEL J. GAYNOR "Ask about the health of Washington’s tech scene and you’ll get a range of opinions. That’s what Washingtonian did for this year’s Tech Titans, our biannual survey of the most influential and interesting people in...

Read More

08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

Read More

22 Dec The Impact of Social Movements

There can be power in a voice. But it’s when that voice gains traction that an entire movement can take place. We’ve seen a lot of powerful movements over the years, but one that sticks out for me is the recent  #MeToo phenomenon. The point...

Read More

18 Dec A Guide to Cross-Selling and Upselling

When considering sales strategies, cross-sell and upsell opportunities are often overlooked, though they can be great ways to make further inroads with current customers. In fact, it’s such an important sales tactics that it was the focus of this month’s Institute for Excellence in Sales...

Read More

15 Dec Thought Leadership Requires a Bold Stance

Every year, thousands of companies approach a PR agency saying something along the lines of “we want to be a thought leader.” And, most agencies will promise to make you or your company known as a thought leader. While good agencies certainly will help raise...

Read More

14 Dec A Tale of Customer Service Experiences

Recently I’ve had a few interesting customer service incidents and, unfortunately, they haven’t all been good. But, we’ll get to that in a minute. We talk so much about marketing and communications with our clients - it’s what they hire us for after all -...

Read More

13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

Read More

04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

Read More

29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

Read More

28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

Read More

17 Nov A Fast Look at the Deloitte Fast 500

Last week, SpeakerBox was proud, once again, to sponsor the Deloitte Fast 500 Awards here in Washington, DC, along with our friends at our regional offices for Cooley LLP, Nasdaq, JLL, Lockton, Morgan Franklin, and Silicon Valley Bank! It is so exciting to have a front...

Read More

15 Nov How to Land a PR Job After College

There’s no other feeling that quite matches walking across the stage in your cap and gown, barely hearing anything because your family and friends are shouting your name, and finally receiving your hard-earned diploma in hand on graduation day. Congratulations – the easy part is...

Read More