Past Events

Past Events 

 

Harness the Power of PR to Grow Your Business

Ready, Set, Grow...! has brought together some of the area's leading experts on public relations to share with you how your business can be using some of the latest PR techniques and trends to boost its bottom line.  Join us for this exciting and engaging breakfast panel and networking opportunity at the beautiful 2941 Restaurant. Network before and after the program with other local business executives and leaders.  Full breakfast and complimentary parking included.  Don't miss out! 

Learn the latest on:  

  • The newest trends and techniques in PR, and deciding which are right for you

  • Crafting a compelling PR message and developing a campaign suited to your business industry and size

  • Using the latest Internet tools/services to maximize your budget

  • And so much more... 

Our panel of experts includes:

  • Robert Deigh, Principal, RDC Communication/PR, www.rdccommunication.com 
  • Pauline Lewis, CEO, oovoo design, www.oovoodesign.com, 2007 Winner, American Express Make Mine a $Million
  • Elizabeth Shea, President and CEO, SpeakerBox, www.speakerboxpr.com
  • Jen Sterling, President, Red Thinking

Schedule:

7:30-8:00 am: Registration/Coffee/Networking
8:00-9:30 am: Panel Discussion and breakfast
9:30-10:00 am: Coffee/Networking

Registration Info: http://prtrends.eventbrite.com/

 

Executive Leaders Radio Show

Elizabeth Shea will be interviewed on the Executive Leader Radio show. The program will air on:

Saturday, February 20
10:00 am - 11:00 am
WHFS 1580 AM

Wednesday, February 24
1:00 pm - 2:00 pm
online: www.bigtalker1580.com and www.wbis1190.com

Meals with Millionaires

A quarterly luncheon featuring successful business owners who will share their stories, and offer advice about business issues.  The first networking session of 2010 will feature two business owners – Marissa Levin of Information Experts and Elizabeth Shea of Speakerbox Communications.
 
Date: Friday, January 29
Time: 9AM to 10:30AM
Location: 3900 Jermantown Road, Fairfax VA 22030

 

Content for Customers: Search, Content and Social
Hosted by Search Mojo

Thursday, December 3, 2009
Webinar

 

Presidents’ Forum of MetroWashington
Hosted by The Entrepreneurship Institute  (www.tei.net)

Thursday, November 19, 2009
Army and Navy Club in Washington, DC

Elizabeth Shea, President & CEO of SpeakerBox Communications will present the keynote address on The Social CEO: New Rules of Engagement.  Elizabeth will discuss the three critical reasons a CEO should be engaged and social, including how to establish a CEO toolkit and dashboard for measurement and ROI.

 

Got Content? Get Government Customers.
Hosted by SpeakerBox

October 27, 2009

7:30-10:30 am

Tower Club, Tysons Corner

Cost: $50

Our last SpeakerBox seminar featuring Joe Pulizzi, speaker, content marketer, strategist and author of "Get Content. Get Customers." sparked many conversations about the government marketplace.


More than half of our attendees at our last program said they're effectively using white papers and authored articles to market their companies, but less than a third take advantage of Twitter, surveys, outside blogs or other tools to fully engage with their customers.  The demand for content is indisputable--according to KnowledgeStorm, "84% of technology buyers said they want content that educates."  Yet, marketers continue to struggle with finding the time and resources to create custom content. 

 

Join us for a series of business-to-government (B2G) workshops to learn and share best practices in content marketing specifically for this unique vertical.  This program is designed for PR and marketing professionals who want to hear from their peers about what's working, and how to best apply the tools to their company's government marketing initiatives. 

 
Sessions and Speakers:

1: Twitter for Government Contractors
Speaker: Stephanie Stadler, SpeakerBox 

Content will focus on establishing editorial guidelines, measurement, finding an audience and what content is most valuable.

 
2. Surveys and Outside Blogs
Speaker: Julia Lim, ScienceLogic

Julia will share a case study from their annual FOSE survey.  Content will focus on best practices, generating media interest, and how blogs and surveys contribute to lead generation. 

 
3. Content Syndication and SEO
Speakers: Janet Driscoll Miller, SearchMojo and Elizabeth Shea, SpeakerBox

Janet and Elizabeth will share strategies for optimizing content for SEO, syndicating content and how to use existing content to generate leads.

 

4. Market Connections Survey: "Social Media in the Public Sector: Perspectives and Practices"

Speaker: Lisa Dezzutti, Market Connections

If you're interested in what's working for your peers and how the government is using social media to informally evaluate their contractors, Lisa will present the findings of the Government Marketing benchmark survey.  Your input is needed!  Please take a minute to complete the survey: http://marketconnectionsinc.com/SocialMediasvy

 

PR Measurement Summit 2009
Hosted by Bulldog Reporter's PR University

Date: June 29
Time: 8:00 a.m. - 5:00 p.m.
Place: The Yale Club, New York, NY
Registration

Elizabeth Shea will be speaking on Measuring the ROI of Social Media PR Campaigns from 2:45-3:45

Blogging, viral marketing, Twitter, pickup on social networks, word of mouth -- they're all hot...but they take a great deal of time and can cost a substantial chunk of your company's budget.  Question is, do these new modalities really move the needle?  Most PR practitioners believe it would be foolish to ignore social media, but they have trouble quantifying that belief.  So how should you justify your investment in social media to management?  Learn the latest methods for measuring the effectiveness of your new media campaigns and how to use them cost-effectively.

Travis Fore, Senior Vice President, Customer Service & Sales, Network Solutions
Elizabeth Shea, CEO, SpeakerBox Communications
Rob Key,  CEO/Founder, Converseon
Myra Norton, CEO, Community Analytics


Social Media Roundtable
Hosted by Arlington Economic Development

Date: June 17, 2009
Time: 9:00-10:30 a.m.

Lisa Throckmorton will participate in a panel discussion on the changing communications landscape as part of a training day for county communications professionals.


Introduction to Facebook
Hosted by the Village of Friendship Heights

Date: June 19, 2009
Time: 3:00 p.m.

Lisa Throckmorton will provide an introduction to social networking for the Friendship Heights community.

Got Content?  Get Customers.
Hosted by: SpeakerBox

Date: May 13th, 2009
Time: 7:30-9:30 a.m.

Place: Viget Labs (location sponsor)
400 S. Maple Ave., Suite 200, Falls Church, VA
Cost: $40

Event PPT

Event Photos (courtesy of Shashi Bellamkonda)

During this session you'll get expert advice on how you can use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers.

So what the heck is Content Marketing?

Here's what Joe Pulizzi, our featured speaker, has to say about it: 
"Content Marketing is the art of understanding exactly what your customer needs to know and delivering it to them in a relevant and compelling way."

Here's another perspective from KnowledgeStorm:
"84% of technology buyers said they want content that educates. They want content specific to their jobs and industry."

So what do we think? If you don't have a Content Marketing strategy in 2009 you're losing an important opportunity to drive revenue for your company.

Featured Speaker:
Joe Pulizzi - thought leader, speaker and evangelist for content marketing, Joe is founder and chief content officer for Junta42. All attendees receive a free copy of Joe's book: Get Content. Get Customers.

The Intersection of Marketing and Technology
Hosted by Women in Technology

November 18, 2008
Time: 11:30 am - 1:30 pm

Place: Viget Labs
400 S. Maple Avenue, Suite 200
Falls Church, VA 22046
Directions: http://www.viget.com/contact/directions/
Cost: $25 for members; $35 for non-members (includes lunch)

Speakers:

  • Matt Goddard, Principal, R2integrated
  • Susan Kearney, Former CMO, Voxant
  • Jen Krupey, Director, Marketing Services, Viget Labs
  • Brian Reed, CMO, Boxtone
  • Katie Hanusik (moderator), Vice President, SpeakerBox

In pursuit of the elusive prospect, marketers are exploring ways to better
use technology to reach their target buyer. From new formats for
Websites to social media and search, the number and variety of technology
tools promising to drive sales and leads is dizzying.  Once you decide on a
technology that works for your business, how do you justify your investment
in these new tactics, successfully integrate new marketing technologies, and
assess the results?
 
This session brings together experts in Web design, social media, search and measurement to discuss:
 

  • What’s next in Web design and how to better utilize your websiteto drive sales
  • Rich Internet Applications and other strategies to add that “wow factor”to your Web presence
  • How to integrate a social media program into your marketing plan
  • Tips and tricks to increase your search engine rankings
  • Why these tactics are relevant to B2B marketers

 

Measuring Buzz: How to Assess the Impact of Your PR and Social Media Strategies
Moderator: Elizabeth Shea
Thursday, October 2, 2008
11:30 am - 1:30 pm
Tower Club, Tysons Corner
Cost: $50 (includes lunch)

Speakers:

  • Steve Harris, Director Performance Management, Clearspring
  • Myra Norton, CEO, Community Analytics
  • Jonah Paransky, VP of Marketing, StackSafe
  • Dr. Jerald L. Feinstein, Professor at The George Washington University, Former Harvard Fellow, and Managing Partner at Buzz Analytics, LLC
  • Elizabeth Shea, CEO, SpeakerBox Communications (moderator)

The challenge of measuring return on investment has never been more complex. Marketers are struggling to evaluate how their communications and social media programs are contributing to word-of-mouth marketing, brand reputation and customer engagement - especially when conversations are decentralized across the Web and the influence of a single comment is hard to quantify.

This session brings together experts on opinion and trend tracking, social network research, measurement and marketing to offer attendees a unique perspective on the changing marketing landscape and best practices for buzz measurement.

Attendees will learn:

  • How to maximize marketing and PR programs to create buzz
  • Which metrics are the most critical
  • Best practices for engaging customers and prospects online
  • How to evaluate customer sentiment
  • If and when to address negative comments online

 

Real-World Strategies for Generating Market Presence for Emerging Businesses
Panelist: Elizabeth Shea, President and CEO
February 19, 2008

This session will address one of the greatest challenges facing entrepreneurs and emerging businesses, "how to generate market presence, visibility and buzz" when constrained by finite budgets and limited available funding. Few entrepreneurs are aware of the numerous opportunities available to emerging businesses that would seemingly be reserved for large companies with full time staffs and even larger budgets.

Elizabeth Shea - President & CEO, SpeakerBox Communications
Bill Rubacky - Senior Marketing Consultant to Clearspring
Jon Brendsel - Founder, pubScholar
Matt Goddard - CEO, r2integrated
Larry Roe - Sr. Vice President, LeverPoint

 

Google Loves Content: PR and Other Strategies to Drive SEO
Moderator: Elizabeth Shea, President and CEO
January 9, 2008
7:30-9:30 a.m.
Tower Club, Tysons Corner
Cost: $50

Speakers:
Laszlo Horvath, President, Active Media
Brian Reed, CMO, Boxtone
Page Sands, Digital Marketing Specialist, R2integrated
John Shea, CMO, Rivermine
Elizabeth Shea, CEO, SpeakerBox (moderator)

Are you seeking new ways to raise your search engine rankings? Would you be interested in learning more about how to best leverage existing marketing resources (such as white papers, authored articles, seminar content, social media and blogs), while identifying new online opportunities to positively influence your prospects? Want to hear about real-life solutions and tricks of the trade from successful marketers?

Join us for an in-depth discussion of strategies and tactics that can positively impact SEO. Our panel of experts - two B2B technology vendors (both ranked #1 on Google for their most important keywords) and two SEO service providers - will share best practices.

You'll learn about:

* Achieving a "content-based, search engine-friendly" Web site
* Strategies for influencing prospects that might never visit your Web site
* Tools for managing and monitoring SEO and key metrics for success
* Ensuring PR and marketing programs contribute to your SEO plan

This program is designed for PR and marketing professionals that oversee and execute integrated communications programs and are interested in learning more about SEO.

 

Five Trends You Need to Know As you Plan for 2008
Panelist: Elizabeth Shea, President and CEO
October 17, 2007, 8:00-10:00 a.m., 1825 Connecticut Ave, NW Washington, DC (Widmeyer Communications)

As you plan for 2008, one thing is clear: The tools and techniques you use to communicate effectively are changing rapidly. For example, what qualifies someone to be a "reporter" in a growing world of blogs and podcasts; what's the role of video on the web; and, what are the new tools that can make your job easier? These are just some of the items we'll discuss in this seminar on trends you need to know as you plan for 2008.

Panelists Include:
Jonathan Aiken, proactive and external communications, American Red Cross
Lisa Bader, senior new media analyst, McGinn MS&L
John Bell, managing director/executive creative director Ogilvy PR's 360° Digital Influence
Ed Lamoureaux, senior vice president, West Glen Communications
Elizabeth Shea, president and CEO, SpeakerBox Communications

Cost: $35 PRSA Member, $55 Non-member, $10 Student/Retiree

 

Growth Without Barriers: Effective Sales and Marketing Strategies
Panelist: Elizabeth Shea, President and CEO
September 25, 2007, 1:00-2:00 p.m., Webcast presented by Small Business and Entrepreneurship Council and Grow Fast Grow Right

To view this webcast, visit The SBE Council web page.

Not Just a Name: Rebranding and Brand Revitalization
Moderator: Elizabeth Shea, President and CEO
May 10, 2007, 7:30-9:30 a.m., 2070 Chain Bridge Road, Vienna, VA

Influencing the Influencers: Building a Successful Analyst Relations Program
Moderator: Elizabeth Shea, President and CEO, SpeakerBox
April 24, 2007, 7:30–9:30 a.m., Tower Club, Tysons Corner, VA

Winning Government Contracts: Identifying Opportunities and Maximizing Resources
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
February 9, 2007, 7:30–11:00 a.m., Crowne Plaza, Palo Alto, California

Getting Down to Business: Working with Editors at Business Publications
Speaker: Lisa Throckmorton, Senior Vice President
November 1, 2006, 12:00–1:45 p.m., National Education Association, Washington, DC

Stories from the Trenches: The Role of Marketing in Mergers and Acquisitions
Moderator: Kristi Hedges, Principal—Seminar hosted by SheaHedges Group
September 27, 2006, 7:30–9:30 a.m., Tower Club, Tysons Corner, VA

Secrets of America's Most Successful Women Owned Companies
Speaker: Kristi Hedges, Principal
May 10, 2006

Stand Out in the Crowd: Communication Strategies for Services Firms
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
March 30, 2006, 7:30–9:30 a.m., Tower Club, Tysons Corner, Virginia

PR Career Development: Advancing Your PR Career in the New Year
Speaker: Reggie Kouba, Senior Vice President-Seminar hosted by PRSA
January 25, 2006, 4:30–7:00 p.m., American University, Washington, DC

Meet the Reporters: Washington Post, Washington Business Journal, Washington Technology, NBC
Elizabeth Shea, Principal—Seminar hosted by Executive Biz
January 24, 2006, 12:00–2:30pm, Washington, DC

Maximizing Your Government Public Relations Effort
Moderator: Elizabeth Shea, Principal—Seminar hosted by SheaHedges Group
November 3, 2005, 7:30–9:30 a.m., Tower Club, McLean, VA

Strategic Branding and Marketing
Panelist: Kristi Hedges, Principal—Seminar hosted by Potomac Executive Biz
Panelist: August 2, 2005, 7:30–9:30 AM, McLean Hilton, McLean, VA

Latest in Online PR
Moderator: Kristi Hedges, Principal—Seminar hosted by PRSA
June 8, 2005, 8:00–10:00 AM, Consumer Electronics Association, Arlington, VA

Tech PR Breakfast Series: The Future of Internet Media
Moderator: Kristi Hedges, Principal—Seminar hosted by PRNewswire
March 29, 2005, 8:00-10:00 AM, The Tower Club, Tysons Corner, VA

Marketing: From Bootstraps to Full-Fledged Campaigns
Speaker: Kristi Hedges, Principal
February 22, 2005, 6:00–8:00 PM, TeqCorner, McLean, VA

From Good to Great: The Path from Employee to Employer
Keynote Speaker: Elizabeth Shea, Principal—Luncheon hosted by Washington Women in PR
February 16, 2005, 12:00–2:00 PM, Metropolitan Group, Washington, DC