SpeakerBox Communications Wins MarCom Award
Technology public relations agency honored for work on launch of StackSafe Test Center
McLean, VA – November 10, 2008 - SpeakerBox Communications, a leading technology PR and communications firm, announced today that it has been awarded a Gold MarCom Award from the Association of Marketing and Communications Professionals for its work on the launch of StackSafe Test Center the flagship product for B2B software company StackSafe.
The MarCom Awards are an international competition that recognizes outstanding creative achievement by marketing and communications professionals. The organization received over 5,000 entries from the United States and several other countries.
SpeakerBox was honored for its high-profile launch of StackSafe’s flagship product – StackSafe Test Center – a testing solution that leverages virtualization to reduce downtime and business disruption for IT operations teams. The program began months before the product was available with SpeakerBox reaching out to key media and bloggers citing proprietary research around the problem and causes of downtime. This set the stage for the launch of a product that directly addressed these very real issues and pain points of IT professionals.
The launch campaign targeted traditional media, analysts and online market influencers. These efforts garnered articles in 19 publications upon launch including NetworkWorld and InformationWeek and coverage from well respected blogs such as Read Write Web, eWeek, ZDNet, TheDeal.com and Somewhat Frank. StackSafe also gained positive coverage from key market analyst firms, including Gartner, Forrester, and Enterprise Management Associates (EMA).
“The holistic approach StackSafe took in launching its solution, from the market research to analyst relations to the blending of social media and traditional media strategies was key to the successful launch,” commented Elizabeth Shea, president and CEO of SpeakerBox. “We pride ourselves in our ability to represent market leaders such as StackSafe, and are appreciative of StackSafe’s communications savvy and strategic thinking.”
A complete list of MarCom Award winners can be found at www.marcomawards.com
About SpeakerBox Communications, LLC
SpeakerBox Communications is a technology public relations firm that blends strategic communications counsel with flawless execution. With a focus on representing companies in the business of technology, SpeakerBox is proud of the conversations it creates for and about its clients. Formerly SheaHedges Group, SpeakerBox Communications has been repeatedly recognized as one of the largest independently owned public relations firms in the Greater Washington, DC. area. For more information, visit www.speakerboxpr.com.