Smarter, strategic communications drives enterprise value. Clients hire SpeakerBox as their communications partner to help them grow strategically toward a specific set of business objectives. The SpeakerBox Way has been refined over time and is built upon a set of best practices that ensures success.
Increased revenue. Reduced sales cycles. Higher margins. Greater corporate valuations. Better lead conversion rates. SpeakerBox understands these drivers and works toward positive results.
The SpeakerBox Way involves the following process for complete alignment.
Discovery and Planning Phase
Within the first 30 days, we’ll move through our discovery and planning process to enable us to devise and execute a strategy that mixes the right blend of traditional, digital and social strategies.
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Business, Sales and Communications Audit
We begin with an in-depth-discussion of sales and revenue goals, or other business outcomes you seek. We’ll review the competitive landscape and discuss where you are today and where you strive to be tomorrow. We’ll look critically at all communication vehicles and the level of importance and relevance for each one. We look at the gaps, opportunities, and focus on a strategic communications program to drive you to your desired business outcomes. We'll establish a measurement baseline as a key starting point.
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Communications Scorecard
The audit will drive the prioritization schedule of specific audiences to reach, marketing programs to launch, and campaigns to drive. We will select the top key scorecard initiatives to pursue, contingent upon the budget and scope of each initiative.
Planning and Execution
Within just a few weeks, we will be well on our way to begin executing against low-hanging fruit and overarching plans. It is our core belief to tie effective execution to strategy. Our job is to align your top line business goals with your communications program so we all work toward the metrics that have been defined. You’ll see flawless execution of these streamlined strategies.
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Success Agreement
The SpeakerBox Success Agreement is a bi-lateral service-level agreement (SLA) between SpeakerBox and our client to hold us mutually accountable. It outlines what SpeakerBox will require to be effective, and based on these commitments, the results we believe can positively affect.
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Quarterly Realignment and Measurement Tracking
At least once a quarter we require a strategic calibration to determine the effect the initiatives have had on business results. How much did the quantity and quality of lead generations improve? Did sales grow? Were sale closure rates shorter? Did the sales funnel get wider? We expect to see a notable difference in 90 days, or at least be well on our way with a level of predictability. If not, we’ve most likely already course-corrected our plan and will focus on what is working. This requires relentless monitoring of the metrics for success.